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Case Study : Alpha-ID

The Client
Alpha ID supply PC access control and asset tracking solutions to businesses and institutions across the UK. Products include PCAC, a PC access control tag based on an RF tag reader; Keydrive, a handy USB drive with secure PIN protection; and Tag Trac, an ID, location and tracking system for assets and people.
The Brief
To rebuild the website so as to portray Alpha ID as a professional and attractive partner to large companies and institutions, to raise profile, improve branding and generate web enquiries.
The old website wasn't focused on the products, lacked a clear navigation structure and keywords.
The Project Process
Following a performance related agreement we redesigned and rebuilt the website within three weeks, focusing particularly on keywords and meta tags in order to improve search engine listing.
Asset Tracking
The site generates email enquiries, and search engine positioning is improving. Launched January 2004, we hope to add further information in the future.
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