Rubber Dragon Case Study

Case Study : Rubber Dragon
The current site was launched in January 2004, this case study tracks development since 2001.

Green Flash Site : November 2001
Green Rubber Dragon
rubberdragon.com first went live late 2001 to replace adkservices.co.uk as our main brand.
Featuring a roaring dragon and hidden navigation bars which lit up on mouseover, Flash animation was used to successfully generate new animation projects, though we quickly decided to make the home page simple html for two reasons:
  • some users without the plugin were turned away
  • search engines prefer text rich pages
White & Red Site July 2002
We were aiming for something quick loading, search engine friendly and significantly unusual to attract interest.
Simple Rubber Dragon
Designed to look unconventional, few colours, division of the page into two columns and colour contrast.
A very simple page structure and just one graphic meant the page was search engine friendly and quick loading at the same time.
Our search engine positioning has improved and traffic has increased gradually over the last couple of years.
White & Red with Colour : April 2003
Redevelopment to add more ummphh and increase clickthru's, Blue Box Dragonvisuals and layout based on existing site.
We added more search engine friendly keyword rich text links, email news subscription, flash animation window for changing promotions and latest news graphics and headlines.
Long Term Site Development
Click here to find out more about how we could develop your site long term, or email sales@rubberdragon.com to arrange a meeting.