Online Marketing
Attracting target users to your website is a key element of a successful internet strategy, we have a track record of boosting traffic to our websites, and have secured top positioning at Google.co.uk for many of our clients, the following list is based on data taken April 2010, 1st place positioning for:
- bsshouse.co.uk (cheney manor)
- toruntrips.co.uk (torun poland map)
- artreproductions.co.uk (art reproductions)
- cornertolearn.co.uk (inspirational role play)
- gold-top.co.uk (guernsey cow facts)
- nuimagekbb.co.uk (kitchen doors swindon)
- freelancehair.co.uk (freelance hairdresser)
There are a large variety of methods to increase traffic and visibility, depending upon your needs we can prepare a proposal to include a mix from the following:
Traffic Analysis
Measuring and monitoring traffic to the website by web users is an essential part of any online promotion campaign.
Search Engine Optimisation
For most websites the majority of traffic will originate from search engines and directories. All our sites are optimised for search engine spiders, and we also offer manual search engine submission, and submission to particular industry & trade directories.
Email Marketing
A website can collect email addresses of users who are willing to receive regular information, maintaining a database of contacts and sending out emails, if done correctly, can be a great way of increasing awareness, brand loyalty and business. We do not blanket send emails, but recommend sending targeted users with user specific content and links.
Pay Per Click Search Engine Listings
A number of search sites such as google.co.uk and overture.com now offer paid placement in search results listings for particular keywords & key phrases, and depending upon the product, this can be a very cost effective method for increasing traffic.
Reciprocal Links or Back Links
The greater the number of links to your website, the greater the value of your website from the point of view of the search engines, so it's important to encourage linking, and one way of doing this is to include links to other websites from your websites.
Online Public Relations
Submitting news to online news sites generates publicity, and content sites will often include a link to your site which will again increase the value of your website as seen by search engines. We can source news sites for you, and cooperate in content creation.
Affiliate Programs
Systems are available for paying other websites to include a link to your website, payment is measured by click through or order.
Viral Marketing
Creating content that internet users will want to disseminate to friends/contacts, thereby rapidly multiplying the number of recipients.
Online Partnerships
Negotiated mutually beneficial agreements with other websites.
Online Advertising
Paid advertising, such as banners at portals and target topic websites, can be expensive though ideal for particular campaigns.
To increase traffic to your website today, please contact us for an informal discussion.
